- Be relevant to your target audience; else they will not listen
- Streamline your current processes; eliminate waste and consolidate costs
- Be creative and stand out in the process
- Raise your profile - be in through clever advertising, digital mkting, PR or speaking opportunities
- 360 degree communications - ensure your messages go out via different channels, so the messages reinforce one another
- Reassess the big picture - and this may involve taking a step back to realign business or revenue targets
- Identify niches and priotise your expertise - allowing you to channel your (limited) resouces into developing a strong proposition
- Focus on customer retention - and keeping them happy with you. Trying to get new customers in these times are even more expensive exercise.
- Review relationships and discuss costs with your vendors or suppliers - and this could mean a bulk discount contract or longer payment terms
- Do not stop your marketing - most firms fall into the trap of cutting down on marketing during recession because it is preceived as the 'most obvious' thing to do since marketing is an 'expense'.
What other tips do you have for your fellow marketeers? Leave a comment!
1 comments:
Excellent one. I think it's a time to be creative and identify gaps and turn them into opportunities. Re-invent, re-enforce streamline and re-access priorities. Never do anything drastic.
Reinforce your fundamentals and core values.
In a nut shell, the show must go on, but perhaps change the plot a little so you are still relevant.
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