Happy New Year to all our Pop Marketing readers!
With the global economy taking a massive hit during the last few months, you as a marketeer must be wondering how it's going to impact you in 2009. Research and surveys have shown that budgets for traditional advertising and marcoms activities such as TV, radio, outdoor advertising are likely to be cut this year while budgets for digital marketing such as pay-per-click, viral, search engine optimisation and affiliate marketing remain largely the same or even increase.
This comes as no surprise because digital marketing has proven to be far more efficient is delivering return on investment (ROI)!
Marketing Sherpa has released the 'Chart of the Week' discussing the current market sentiments. It's interesting to see how and when marketing professionals, in general, are expecting the economy to improve. This is surely of utmost importance because this determines how much they can spend for their campaigns!
Chart: When Marketers Expect the Economy to Improve
Click here for the full article - available till Feb 6th unless you're a subscriber of Marketing Sherpa
Key insights:
- 35% of Small Biz (under 500 employees) expects things to improve during H1 2009.
- Overwhelming 55% of large biz (501+ employees) say the economy will improve either in H1 or H2 2009.
- A fairly small percentage of the biz interviewed said that things will only pick up in 2012.
Good luck for your budget planning!
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