Email Marketing - The Importance of Opt-ins

Common questions on email marketing my clients would ask - What if our emails are read as spam mail? What if they go into the junk mail folder? (Or better still) What if no one opens the email?

These are good and common questions because often times, companies do not invest in building up their own database and have to resort to purchasing or renting lists from database houses for a quick solution.

The real solution? Start building up your opt-in database right now. Stop wasting time.

It takes effort and time (and time is money) to build up a convincing database. How you do it also needs to be well strategized but that's another issue altogether.

Here's a pretty good article from Brontoblog on how to effectively convert customers to subscribers - How to Effectively Convert Customers to Subscribers: Duke Energy case study